Friday, 14 February 2014

Pre-Production: Theory

When designing the website first time round in Semester 1, I liked the idea of bringing together people from different backgrounds and experiences and asking them to share these experiences on one, single platform.

During one of our first meetings, Lawrence mentioned that the website should aim to promote a feeling of "togetherness" and his suggestion made me think of a term coined by Marshall McLuhan.
McLuhan stated that due to the rise in electronic technology, time and space was compressing and that the world has turned into a "global village". McLuhan published his work in the 1960's and predicted that the next technological revolution would be an "extension of consciousness" whereby people would be able to store their whole lives online and share with others.

McLuhan didn't know back then the Internet would gain so much momentum in the 1990's and become what it is today, something that people depend on.

I realise that I am drawing upon the most smallest aspect of the "global village" when in fact, the theory and term is more than the idea of togetherness however I feel that for our project, this theory serves us well.

So whilst designing the website, my group and I led with the idea that we want to bring people together on one platform and connect them with people who may be living on the other side of the world and that is the theme that underpins the whole project.

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