Production: The Logo

Eliana had the responsibility of creating the logo. She created the logo on Photoshop and kept us updated on her progress.

Below are the screenshots of the different designs for the logo and the final one. I was there as she created the final logo so I can offer some insight into how we reached the final design.

This is a screenshot of the various designs Eliana came up with on Photoshop. She also tried out different fonts and made a note of the name of each font.

 

When Eliana showed me this a few days, I liked it because I thought it was cute and quite humorous but when I put it on the website, it didn't match the with the vibe so me and Eliana went back to the drawing board and came to the conclusion that the plane was the problem.
   

When reviewing the previous logo, me and Eliana agreed that in order to make the logo more sophisticated, we have to get rid of the blue smoke and change the plan completely. We downloaded a plane from Google Images and then proceeded to change the colour and wheel size to avoid copyright. I then changed the colour of the plane to white and then deleted the old plane, and replaced it this this one. I changed the colour of the font to white and Eliana then tilted the plane to make it look like the "T" was a runway and the plane was lifting off.